President's Message
2020 is here! Our new board is busy planning some great educational events including sales training seminars, STR forecasting, and digital marketing best practice recommendations. Look out for our first happy hour coming in February. As a member, we value your opinion so please let us know what type of events you’d like to see or that would benefit your career or property.

Features & Highlights

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    Annual Charity
    2020 sponsored charity: Ronald McDonald House
    This year, HSMAI Northern California would like to give back. Our 2020 sponsored charity is the Ronald McDonald House.
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    Educational Highlight
    Revenue Optimization Conference
    Don't miss this year's HSMAI Revenue Optimization Conference! Revenue Managers, stay tuned for more information.
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    Upcoming Events
    HSMAI 2020 Events
    Check out events for 2020. Learn about revenue forecasts, sales and marketing techniques, or just network with colleagues.
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Our Sponsors

Thank You To

Waterfront
Waterfront
Expedia
Expedia
Booking.com
Booking.com
Priceline
Priceline