about us
Welcome to HSMAI Northern California, whose mission is to grow
business at hotels and their partners through fueling sales, inspiring
marketing and optimizing revenue.

What We Do

Fuel Sales

Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing

Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue

Optimize your revenue by incorporating principles from HSMAI’s Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.